Marketing Operations Lead

Role Overview

The Marketing Operations Lead sits at the intersection of Marketing and Sales, responsible for ensuring top-of-funnel demand is captured, qualified, routed, and delivered to Sales with speed and accuracy. This is a hands-on role focused on marketing automation, data flow, and funnel operations.

What You Will Do

You’ll work closely with Inbound Sales, Demand Generation, Web, Analytics, and Systems teams to improve lead quality, conversion, and velocity across product-led and sales-assisted motions. You’ll own day-to-day configuration, troubleshooting, and optimization of the marketing automation platform.

Why It Might Be a Fit

The ideal candidate is technically strong, detail-oriented, and curious about how AI and automation can improve process speed, accuracy, and operational efficiency.

Requirements

• 8+ years of experience in marketing operations or GTM operations supporting inbound, demand generation, or PLG motions in a B2B environment
• Hands-on experience managing marketing automation platforms, including workflows, lifecycle stages, scoring, and routing
• Strong working knowledge of CRM concepts (leads, contacts, accounts, opportunities) and how data flows across GTM systems
• Comfortable working with funnel and handoff metrics (e.g., conversion rates, response time, acceptance rates) to drive operational improvements
• Curious and practical about AI and automation, with experience testing ways to improve process speed, accuracy, or scale

Benefits

• Participation in the company’s annual cash bonus plan
• Variable compensation (OTE) for sales and customer success roles
• Equity
• Sign-on payments
• Comprehensive range of health, welfare, and wellbeing benefits based on eligibility