Director, Performance Marketing

Role Overview

Kong is looking for a Director, Performance Marketing to lead and scale our global performance marketing engine. This role will own Performance Marketing strategy, budget, investment allocation, forecasting, and paid acquisition outcomes across channels, audiences, and regions.

What You Will Do

Own Performance Marketing targets and strategy, lead budget planning, forecasting, pacing, and allocation across channels, audiences, regions, and GTM priorities. Lead Paid Search & Paid Social, turn data into investment decisions, build a high-velocity experimentation engine, leverage AI to scale performance, and build internal performance capability.

Why It Might Be a Fit

You’ll be accountable for the business performance and efficiency of Performance Marketing, including paid-attributed qualified demand and pipeline, ROAS and return on investment, acquisition efficiency, performance against investment forecasts and budget, and effective allocation and reallocation of spend.

Requirements

• 10+ years of experience across Performance Marketing, Growth Marketing, Paid Media, Demand Generation, or related B2B SaaS disciplines
• Deep expertise across Paid Search and Paid Social, with strong knowledge of modern B2B acquisition and measurement
• Demonstrated ownership of significant global media budgets, including annual planning, forecasting, pacing, allocation, and in-quarter reallocation
• Strong financial and analytical orientation with the ability to connect investment decisions to qualified demand, pipeline, revenue, and ROI—not just platform metrics
• A track record of building rigorous experimentation and optimization programs and translating learnings into investment decisions
• Experience building and developing high-performing internal teams while effectively leveraging agencies and external partners
• Hands-on understanding of modern advertising platforms, analytics, attribution, automation, and AI-enabled performance tools
• Exceptional executive communication and storytelling skills, with experience presenting performance, investment recommendations, risks, and business outcomes to senior leadership
• Demonstrated ability to influence cross-functional stakeholders, build alignment across teams with different priorities, and drive execution
• A strong operator mentality with the ability to move fluidly between strategy, financial management, analysis, team leadership, and execution

Benefits

• Competitive salary
• Stock options
• 401(k) matching
• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Flexible work arrangements