Brand Lead Innovation and Partnerships

The Brand Lead Innovation and Partnerships role is responsible for driving the EPDM zone’s partnership strategy, leading large TTL campaigns, building a 3-year partnership roadmap, and managing brand partnerships. The role involves high-level responsibilities, including leading global iconic sponsorships, managing agency partnerships, and defining KPIs for partnership success.

Requirements

• 10+ years of marketing experience in a global FMCG company
• Brand Partnerships expertise: 5+ years senior experience in establishing multi-year, large scale opportunities.
• Brand Management: significant experience in understanding brand equity, brand architecture, innovation and multi-category brand management.
• Cultural navigator: strong awareness of what is resonating in culture to drive cultural relevance and earned media.
• Negotiation skills: expertise in navigating complex IP licensing, talent contracts, legal implications, and multistakeholder agreements.
• Content deployment: Ability to develop comprehensive brand guidelines and playbooks for consistent market activation.
• Stakeholder management: Strong communication and collaboration skills with an ability to influence cross-functional stakeholders.
• Media channel experience: Experience with integrated campaigns (TTL) across media channels.
• Professional Attributes: Communication Skills, Confident/Ability to give pushback, Resilience, Ability to Simplify, Commercial Sense, Analytical, Result driven, Curiosity, positivity & passion, Project management skills, Networking skills, Empathy, High pressure, Team player

Benefits

• competitive salary
• excellent bonus structure (above market)
• hybrid working model
• wide range of discounts with KraftHeinz’s partnerships on fashion, electronics, travels and many more!