Global Head of Growth – Consumer

Kraken is seeking a Global Head of Growth – Consumer to lead the consumer growth team and drive revenue growth through various strategies, including paid acquisition, lifecycle, onboarding, and SEO. The ideal candidate will have experience in growth, consumer product, or GM roles with revenue ownership and a strong track record of developing growth talent.

Requirements

• 10+ years in growth, consumer product, or GM roles where you owned a revenue number — not just a marketing budget
• Demonstrated ability to operate as a business owner: you’ve set unit economics targets, tracked payback and LTV, and made resource allocation decisions based on cohort data
• Experience operating in a matrix or cross-functional model — you know how to set direction and drive accountability through teams you don’t directly own
• Strong product instincts — you’ve worked shoulder-to-shoulder with product leads, not just alongside them
• AI-native working style: you use AI to produce creative, analyze data, and accelerate execution as a default, not an experiment
• Experimentation discipline: you design, run, and kill experiments fast, and you’ve built cultures where testing is continuous
• Data fluency at the operator level — you pull your own data, form your own hypotheses, and don’t wait for analytics to surface insights
• Track record of developing growth talent and leading pods or sub-teams with clear outcome ownership
• Experience in consumer fintech, crypto, or other high-consideration categories where trust and education are part of the acquisition equation

Benefits

• Competitive salary
• Equity or stock options
• Opportunity to work with a leading crypto company
• Remote work option