Marketing Manager US/Canada

Role Overview

The Marketing Manager is responsible for effectively targeting customers and prospects with relevant messaging and campaigns across the full marketing and sales funnel. The role facilitates the customer journey by translating market and customer insight into focused go-to-market strategies, integrated campaigns, and measurable business outcomes.

What You Will Do

Develop and implement go-to-market approaches, develop and deploy strategic, integrated marketing campaigns, create relevant messaging and positioning, and partner closely with Sales and other cross-functional regional and global stakeholders.

Why It Might Be a Fit

A successful candidate will be customer-first and results-focused, driving highly targeted, relevant, and effective marketing programs that serve defined customer segments, solution offerings, and product families.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field, or 5+ years of equivalent relevant experience
• Experience developing and executing B2B marketing, demand-generation, product marketing, or integrated campaign programs
• Demonstrated ability to translate customer and market insight into segmentation, messaging, go-to-market plans, and campaigns
• Experience using marketing and sales data to evaluate funnel performance and optimize campaign effectiveness
• Strong written and verbal communication skills, with the ability to collaborate effectively across Sales and other business functions
• Ability to manage multiple priorities and campaigns with strong attention to execution, measurement, and continuous improvement

Benefits

• Medical
• Vision
• Dental
• Paid Time Off
• Paid Holidays
• 401(k)
• HSA/FSA
• Life Insurance