Head of Growth Marketing and Lifecycle

Role Overview

The Head of Growth Marketing and Lifecycle will join the Marketing Leadership Team to own the strategy and execution of Leapsome’s high-stakes demand engine. The role will be responsible for architecting the AI-augmented Growth Engine, owning the revenue and pipeline mandate, and designing market-focused go-to-market strategies.

What You Will Do

The Head of Growth Marketing and Lifecycle will be responsible for building automated, scalable growth loops across Leapsome’s entire tech stack, taking full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline, and leading go-to-market strategies tailored to SMB and Mid-Market segments.

Why It Might Be a Fit

The ideal candidate will have significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS, and a proven track record owning pipeline or revenue outcomes. They will also have experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing, and hands-on AI fluency and experience in successfully embedding AI-tools and agents into marketing workflows.

Requirements

• Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS
• Proven track record owning pipeline or revenue outcomes
• Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing
• Hands-on AI fluency and experience in successfully embedding AI-tools and agents into marketing workflows

Benefits

• Competitive pay and equity
• Vacation: 30 vacation days a year, plus public holidays
• Comprehensive medical, dental, vision, and life and disability insurance
• Pre-tax saving accounts
• Parental leave: 100% paid parental leave
• Hybrid and flexible work
• Sponsored lunch
• Work-from-home stipend
• Learning and development
• Financial wellness
• Mental health
• ClassPass
• Work from anywhere in the US