Marketing Data Analytics Manager

Role Overview

This role owns the analytical infrastructure that informs how we allocate spend, evaluate channel performance, and project growth. You will partner directly with executive leadership, marketing channel owners, finance, and data engineering to translate complex analyses into clear, actionable recommendations that drive business outcomes.

What You Will Do

Design, build, and continuously improve multi-touch attribution (MTA) models to measure channel and campaign contribution across the full customer journey. Develop and maintain media mix models (MMM) to quantify incremental impact of each channel, evaluate saturation curves, and inform strategic budget allocation.

Why It Might Be a Fit

Ability to distill complex, technical analyses into clear, concise narratives for executive audiences. Comfort operating in a fast-paced, ambiguous environment where priorities shift and decisions are made quickly.

Requirements

• 5+ years of experience in marketing analytics, data science, or a related quantitative field.
• Strong grasp of digital marketing metrics, attribution models, and experimentation methods.
• Demonstrated expertise building and interpreting multi-touch attribution models and media mix models in production environments.
• Proven track record forecasting marketing performance across a diverse channel mix (paid search, paid social, organic, CTV, and others).
• Deep experience with LTV / CAC modeling, cohort analysis, and unit economics — ideally in a subscription, DTC, or performance-driven business.
• Advanced SQL required; proficiency in Python or R for statistical modeling strongly preferred.
• Experience with data warehouses (Snowflake, BigQuery, Redshift) and BI tools (Looker, Tableau, or equivalent).
• Familiarity with attribution and measurement platforms (e.g., Google Analytics 4, Adobe Analytics, Mix Panel, Siege, Northbeam, Rockerbox, or similar).

Benefits

• Medical, dental, and vision coverage
• Company-paid short-term disability and basic life and AD&D insurance
• 401(k) retirement plan with company match
• Paid time off
• Paid holidays
• Paid sick leave
• Paid parental leave
• LegalShield and IDShield membership plans

Tagged as: Data Analysis