Marketing Automation Specialist

Role Overview

The Marketing Automation Specialist will play a critical role in building, executing, and optimizing marketing campaigns to drive client engagement and conversion.

What You Will Do

Develop, build, and deploy marketing campaigns within our automation platforms, set up and manage complex workflows, and collaborate with cross-functional teams to ensure proper setup of tracking, segmentation, and data flows.

Why It Might Be a Fit

The ideal candidate will possess strong technical skills, a keen eye for detail, and a passion for leveraging data to optimize campaign performance.

Requirements

• 2+ years in a marketing automation or digital marketing role
• Proficiency in marketing automation platforms as well as CRM platforms
• Basic HTML
• Familiarity with data integration workflows
• Ability to analyze data to derive actionable insights and optimize campaigns
• Experience with A/B testing and campaign performance reporting
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills