Digital Marketing Manager

Role Overview

Lead and shape cross-portfolio digital strategy within a high-profile IQVIA–Pharma strategic alliance. Drive strategic, consistent, and scalable digital activation across five Specialty Care Immunology & Inflammation brands.

What You Will Do

Own and drive portfolio-level digital strategy, define scalable digital plays, design and lead omnichannel frameworks, and collaborate with IQVIA Digital Engagement and Marketing Services teams.

Why It Might Be a Fit

Shape digital strategy across an entire specialty portfolio, work within a unique IQVIA-led commercialization model, and access best-in-class data, analytics, and digital execution capabilities.

Requirements

• 5+ years’ experience in pharma digital marketing or omnichannel roles
• Strong understanding of CRM-led engagement, digital content ecosystems, and multichannel activation
• Experience working across multiple brands or portfolios and/or multi-country European environments
• Solid hands-on knowledge of platforms such as Veeva, Salesforce, Adobe, or similar
• Confidence using data and dashboards to inform decisions and optimization
• Ability to balance strategic thinking with operational delivery
• Strong stakeholder management skills and credibility working with senior marketing and sales leaders

Benefits

• Access to best-in-class data, analytics, and digital execution capabilities
• Opportunity to shape digital strategy across an entire specialty portfolio
• Unique IQVIA-led commercialization model with real ownership and influence