Senior Digital Marketing Executive

Role Overview

The Senior Digital Marketing Executive will drive user growth and support commercial revenue across key markets by managing and scaling performance marketing campaigns across digital channels.

What You Will Do

Key responsibilities include managing and optimising performance marketing campaigns, collaborating with brand and creative teams, tracking and allocating digital marketing budgets, and analysing campaign data.

Why It Might Be a Fit

The ideal candidate will have experience running and optimising paid acquisition campaigns, managing digital media spend, and designing and running A/B tests to improve ad performance.

Requirements

• Experience running and optimising paid acquisition campaigns across mobile app marketing, paid social, or display channels
• Experience managing digital media spend against agreed CPA and ROAS performance targets
• Practical understanding of conversion tracking mechanics, attribution models, and event mapping
• Clear understanding of digital marketing measurement and attribution methodologies
• Experience designing and running A/B tests to improve ad performance and conversion rates
• Demonstrated ability to take ownership of campaign deliverables and manage project timelines independently
• Clear communication and collaboration skills when working with cross-functional teams and external suppliers

Benefits

• Company Performance Bonus
• Flexible Working Agreements
• Private Healthcare Scheme
• Enhanced Family Leave
• Subsidised Gym Membership
• Annual Travel Card Loan
• Life Assurance
• Contributory Pension Plan
• Virgin Family