Product Marketing Specialist

Role Overview

Loadsmart is a growth-stage technology company looking for a Product Marketing Specialist to own go-to-market, messaging and positioning for OpenDock, one of their fastest-growing SaaS products. The role involves working across Product, Customer Success, Sales, RevOps, Design, and the broader Marketing team.

What You Will Do

The Product Marketing Specialist will plan and run GTM campaigns, develop positioning and messaging, keep the story consistent across channels, create sales enablement materials, and conduct buyer interviews and market research.

Why It Might Be a Fit

The ideal candidate is results-driven, organized, and genuinely curious, with a strong ability to translate complex features into clear, value-driven messaging for B2B audiences.

Requirements

• 3 years of experience in product marketing or a closely related role in B2B SaaS
• Logistics or supply chain industry experience is preferred, but not required
• Proven success in GTM strategy, product launches, and cross-functional collaboration
• Experience leading a project or team, with a strong track record of organization and meeting deadlines
• Comfort following up with people across departments to keep work moving
• Strong ability to translate complex features into clear, value-driven messaging for B2B audiences
• Excellent written and verbal communication, with a track record of impactful content creation
• Proficiency with tools like Asana, HubSpot, Salesforce, and Claude

Benefits

• Competitive base salaries
• Extremely competitive Equity package
• Loadie Time Off – PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match

Tagged as: HubSpot, Salesforce