Senior Manager, Digital Marketing

Senior Manager, Digital Marketing for Specialized Modalities business. Leads digital marketing activities, turns complex scientific ideas into engaging campaigns, and tracks performance.

Requirements

• Plan and run yearly digital marketing activities
• Turn business goals into effective digital campaigns
• Track performance and improve campaigns based on results and feedback
• Use market insights and new tools to improve audience engagement
• Deliver digital campaigns that generate and nurture leads
• Manage campaigns end-to-end: planning, execution, reporting
• Create and manage digital content (landing pages, emails, videos, visuals)
• Manage Specialized Modalities section of lonza.com
• Work closely with business leaders and marketing teams
• Share clear updates on campaign performance and suggest improvements