Role Overview
The Growth Marketing Manager will play a significant part in achieving the goal of doubling the number of clients served by the company. The role will involve setting acquisition strategy, executing campaigns, managing the CRM, and reporting on results.
What You Will Do
The Growth Marketing Manager will own qualified lead generation across paid, organic, partner, and campaign-based channels, optimize the website and landing pages, and use ActiveCampaign to build lifecycle campaigns and segmentation.
Why It Might Be a Fit
The company is looking for a hands-on, individual-contributor role for someone who wants to own the full funnel rather than a single channel, with the autonomy of a startup growth lead and the credibility of a 50-year-old institution behind them.
Requirements
- 5+ years of experience generating leads that turn into revenue
- Comfortable running structured experiments
- Hands-on experience with a marketing automation or CRM platform
- Strong knowledge of paid acquisition channels and web analytics
- Experience coordinating with external partners
- Working knowledge of SEO fundamentals and conversion rate optimization
- Strong writing skills across formats
- Ability to manage several campaigns and priorities independently
- Comfort managing a budget and justifying spend with data
- Strong Excel or equivalent data skills
Benefits
- Comprehensive benefit plan
- Comprehensive compensation plan
To apply for this job please visit www.careers-page.com.
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