Role Overview
The Senior Manager of Sales Packaging & Go-to-Market Strategy will set the strategy behind how Lyft Ads brings moments to market, arm our sellers to win, and connect advertisers with millions of riders across the country. This role will operate at the intersection of strategy and execution, driving commercial outcomes in ambiguous, fast-moving environments.
What You Will Do
The Senior Manager will own the sales packaging strategy, set the vision and calendar for tentpole and cultural-moment packaging, craft go-to-market narratives, formulate pricing and deal economics, and build multi-product solutions that combine packaging with measurement frameworks.
Why It Might Be a Fit
The ideal candidate will be a builder who operates comfortably at the intersection of strategy and execution, with a track record of driving commercial outcomes in ambiguous, fast-moving environments.
Requirements
- 15+ years of experience in digital advertising
- In-depth understanding of building brand solutions across on-platform, programmatic, and experiential
- Strong knowledge of the programmatic ecosystem
- Experience developing go-to-market strategies, sales packaging, and pricing frameworks for advertising products
- Proven people leadership experience
- Exceptional cross-functional collaboration skills
- Strong analytical and financial modeling skills
- Outstanding written and verbal communication skills
Benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match
- 12 observed holidays and discretionary paid time off
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
To apply for this job please visit app.careerpuck.com.
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