Senior Manager, CRM + Retention Marketing

Senior Manager, CRM + Retention Marketing is responsible for executing and operational management of CRM initiatives across the Madewell brand, leading the Retention team, and owning key functions including campaign planning, A/B testing, segmentation, automation, QA, forecasting, and performance reporting.

Requirements

• 5-7+ years of experience in CRM, lifecycle marketing, retention, or marketing operations, preferably within retail or a transactional business model
• 3+ years of experience leading and developing high-performing teams
• Deep expertise in journey orchestration and lifecycle marketing strategies
• Hands-on experience executing email, SMS, push, and automated lifecycle programs at scale
• Strong understanding of segmentation logic, data architecture, and enterprise marketing environments
• Proven ability to translate marketing requirements into technical execution in partnership with data and engineering teams
• Strong analytical mindset with the ability to connect retention efforts to business performance and revenue impact
• Excellent project management skills, with the ability to manage multiple campaigns and timelines simultaneously
• Strong cross-functional collaboration and communication skills across creative, product, analytics, and brand teams

Benefits

• Health & Well-being
• Associate Discount
• Summer Fridays
• Community Impact
• Winter Break