Associate Marketing Manager, Acquisition & Retention, Affinity Markets

Role Overview

The Affinity Marketing Team at Manulife is seeking an Associate Marketing Manager to lead acquisition, retention, and customer growth strategies. The successful candidate will lead integrated campaigns, manage budgets, and present results to senior management.

What You Will Do

The role involves leading acquisition and retention email campaigns, managing cross-functional partners, and building a test-and-learn roadmap to improve audiences, offers, and customer journeys.

Why It Might Be a Fit

The successful candidate will have demonstrated experience leading complex cross-functional initiatives, influencing senior stakeholders, and guiding the work of internal and external partners.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of progressive marketing experience
• Demonstrated experience leading integrated campaigns
• Hands-on experience running full end-to-end email marketing campaigns
• Demonstrated ability to lead complex cross-functional initiatives
• Excellent analytical and problem-solving abilities
• Proficiency with CRM, email marketing, marketing automation, analytics, and campaign management platforms

Benefits

• Health insurance
• Dental insurance
• Mental health insurance
• Vision insurance
• Short- and long-term disability insurance
• Life and AD&D insurance coverage
• Adoption/surrogacy benefits
• Wellness benefits
• Employee/family assistance plans
• Retirement savings plans (including pension and a global share ownership plan)
• Financial education and counseling resources
• Paid time off program (including holidays, vacation, personal, and sick days)
• Statutory leaves of absence