Product Marketing Lead – ICX

Role Overview

The Product Marketing Lead will define and drive the portfolio-level narrative, messaging architecture, and integrated go-to-market story for Intelligence Center X, Siemens’ agentic enterprise system. This highly strategic role will work across a portfolio that includes technologies such as Mendix, Graph Studio, AI Studio, domain ontologies, and other Intelligence Center X components.

What You Will Do

Develop the Portfolio Narrative, Build Messaging Architecture and Market Positioning, Drive Cross-Functional Go-to-Market Alignment, Support Strategic Growth Initiatives

Why It Might Be a Fit

The ideal candidate combines deep product marketing expertise with strong organizational leadership and influence. They can translate complex technical capabilities into differentiated customer value while aligning stakeholders across a matrixed organization around a unified commercial narrative.

Requirements

• 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function
• Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio
• Experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products
• Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies
• Strong understanding of Enterprise AI, Agentic workflows and AI systems, AI application development, Ontologies and semantic technologies, Data and knowledge graphs, Enterprise software platforms
• Ability to connect technical innovation to measurable customer and business outcomes
• Deep understanding of how complex technology portfolios are positioned, packaged, and brought to market
• Exceptional strategic communication, storytelling, and narrative-development skills
• Strong executive presence and ability to influence senior stakeholders
• Excellent writing, facilitation, presentation, and stakeholder management capabilities
• Ability to simplify complex technical concepts for both executive and technical audiences
• Strong collaboration skills with experience leading through influence in highly matrixed organizations
• Proven ability to build consensus and drive alignment across multiple functions and business units

Benefits

• Annual incentive opportunities
• Healthcare and wellness benefits
• Retirement savings plans
• Paid time off
• Other programs designed to support employees and their families