Product Marketing Manager

Role Overview

The Product Marketing Manager will serve as the bridge between product, sales, and customers, owning messaging, positioning, and supporting go-to-market strategy for Metrc’s solutions and services. This role must have an expert understanding of customer audiences and their needs and often acts as a subject matter expert (SME) who advises on the market, buyers, and users of Metrc’s solutions and services.

What You Will Do

Core duties and responsibilities include collaborating with product management, sales, customer success, marketing, support, and regulatory teams to align on priorities and ensure consistent messaging, conducting market research, customer interviews, and competitive analysis, and developing differentiated product positioning and messaging.

Why It Might Be a Fit

This role requires a strong leadership skills, proven track record of launching products and driving adoption, and ability to translate technical information into written customer-facing content and messaging.

Requirements

• 4+ years of product marketing experience, preferably in SaaS, GovTech, or regulated industries
• Bachelor’s degree in business or marketing
• Strong leadership skills
• Proven track record of launching products and driving adoption
• Strong storytelling and professional, clear, and concise written and verbal communication skills
• Metrics oriented
• Ability to translate technical information into written customer-facing content and messaging
• Analytical mindset with comfort using data to inform decisions
• Proficient in Microsoft Office
• Familiar with marketing automation tools and business intelligence tools
• Familiar with B2G (business-to-government) or B2B SaaS environments preferred