Marketing Director, Action & Entertainment

Role Overview

The Marketing Director owns the global marketing and communications strategy for MGA’s Action & Entertainment portfolio, leading a cross-functional team responsible for turning brand strategy into campaigns that drive awareness, engagement, loyalty, and sell-through.

What You Will Do

Define the global marketing and communications strategy, lead the planning, execution, and optimization of integrated U.S. marketing campaigns, build global campaign toolkits, and work with licensor partners on joint marketing plans and activations.

Why It Might Be a Fit

The ideal candidate is a marketing leader who understands fandom-driven categories and can speak to both kid and adult-collector audiences, with a proven track record of executing large-scale integrated campaigns with measurable business results.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years in consumer marketing, brand activation, or integrated campaign leadership
• 3+ years directly managing and developing a marketing team
• Proven success executing large-scale integrated campaigns with measurable business results
• Strong hands-on experience with social platforms, creator and influencer marketing, and digital content production
• Experience building shopper and retailer-specific programs with major U.S. accounts
• Marketing budget ownership and strong analytical skills

Benefits

• Competitive salary
• Opportunities for professional growth and development
• Collaborative and dynamic work environment

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