Marketing Operations Specialist

As a Marketing Operations Specialist at Minitab, you will support the day-to-day use of Minitab’s marketing technology stack, help marketing teams execute campaigns efficiently, accurately, and at scale, and contribute to continuous improvement initiatives across Marketing Operations.

Requirements

• Support marketing teams in using marketing tools (e.g., HubSpot, CRM, website and campaign tools) to execute campaigns effectively.
• Assist with building emails, lists, workflows, landing pages, and forms.
• Help resolve basic campaign or system issues, escalating more complex problems as needed.
• Support the maintenance of internal documentation, FAQs, and “how-to” guides to enable marketer self-service.
• Support campaign setup and execution, ensuring accuracy and consistency.
• Assist with segmentation, list building, and workflow updates.
• Perform QA checks to ensure campaigns are correctly built, tracked, and aligned to standards.
• Coordinate campaign tasks using project management tools (e.g., Asana or similar).
• Assist in preparing and sharing basic campaign performance summaries and data extracts to support marketing teams.
• Assist in maintaining CRM and marketing automation data quality (lists, fields, updates).
• Support lead routing accuracy and basic lifecycle tracking.
• Help identify and resolve data inconsistencies and data flow issues.
• Support compliance requirements (e.g., GDPR) through accurate data handling and consent management.
• Follow established processes, naming conventions, and QA standards.
• Identify opportunities to improve operational efficiency and reduce manual work.
• Support Marketing Operations initiatives and projects focused on improving processes, enhancing system capabilities, and increasing marketing efficiency.

Benefits

• Medical, Dental, and Vision Insurance
• Short and Long Term Disability
• Employee Assistance Program
• Group Term Life Insurance
• Voluntary Life Insurance
• 401k Retirement Plan
• Paid holidays
• 4 weeks of annual paid time off
• Tuition and related expenses assistance
• Medical and Dependent Care Reimbursement Accounts
• Parking and Transit – Pre-Tax Deductions
• Onsite gym, indoor swimming pool, yoga studio, movie theater, outdoor sand volleyball court, game room, arcade room, and golf simulator