Senior Product Marketing Manager

Role Overview

The Senior Product Marketing Manager will act as the strategic right hand to Product Managers, shaping product and commercialization strategies, and championing the voice of the customer. The role requires translating complex technical capabilities into simple value stories, leading market research, and executing go-to-market strategies.

What You Will Do

Key responsibilities include developing value articulation, market intelligence, customer journey architecture, go-to-market execution, and strategic decision-making. The ideal candidate will have a strong background in strategic pricing, messaging, and positioning, as well as expertise in competitive intelligence and market research.

Why It Might Be a Fit

The ideal candidate will be a self-starter who takes ownership of projects, has a strong grasp of IoT, Smart Cities, or experience marketing B2B technology, and is comfortable leveraging AI to accelerate research and content generation.

Requirements

• 5+ years of experience in product marketing, preferably in B2B hardware and software portfolios
• Strong background in strategic pricing and messaging
• Proven experience in competitive intelligence and market research
• Ability to market complex products to market, leading and aligning cross-functional teams
• Strong acumen with modern AI tools and marketing tech stacks

Benefits

• Comprehensive health benefits
• 24/7 virtual healthcare access
• Dedicated wellness programs
• RRSP/401K Matching Plan
• Variable Incentive Plan
• Mio-Days
• Flexible vacation policy
• Flexible work options
• Internet subsidy
• Remote work allowance
• Enhanced leave for new parents