Lifecycle & CRM Marketing Manager

Role Overview

Build and own Mixam’s lifecycle/customer retention engine across email, SMS, loyalty program, strategic segmentation, testing, and Hubspot CRM tooling.

What You Will Do

Diagnose customer behavior, design the right intervention, build smarter customer journeys, measure impact, and improve it over time.

Why It Might Be a Fit

Must have demonstrable lifecycle, CRM, retention, or e-commerce marketing experience, with strong analytical judgment and ability to interpret cohort behavior.

Requirements

• Demonstrable lifecycle, CRM, retention, or e-commerce marketing experience
• Deep, hands-on Klaviyo experience
• Strong analytical judgment
• Comfortable with independently building processes and operating models from scratch
• Proven experience independently owned lifecycle or retention strategy
• Demonstrable experience owning or scaling loyalty, rewards, membership, or tiered customer programs
• Strong copy and messaging instincts

Benefits

• 20 days PTO
• 401k contributions
• Medical/Dental/Vision/Life insurance options and contributions
• Hybrid working
• Office snacks
• Apple equipment