Lifecycle & CRM Marketing Manager

Role Overview

The Lifecycle & CRM Marketing Manager will build and own Mixam’s lifecycle/customer retention engine, driving lifetime value, repeat purchase rates, and first-to-second-order conversions. They will own the email program, lifecycle activation, and optimisation of Mixam Rewards, and partner with Data to define retention metrics.

What You Will Do

The successful candidate will diagnose customer behavior, design interventions, build smarter customer journeys, measure impact, and improve it over time. They will also launch and own SMS, build and run A/B testing roadmaps, and use analytics and automation to drive revenue.

Why It Might Be a Fit

The ideal candidate will have demonstrable lifecycle, CRM, retention, or e-commerce marketing experience, with a strong analytical judgment and ability to interpret cohort behavior. They will be comfortable building processes and operating models from scratch and have a proven track record of independently owning lifecycle or retention strategy.

Requirements

• Demonstrable lifecycle, CRM, retention, or e-commerce marketing experience
• Deep, hands-on Klaviyo experience
• Strong analytical judgment
• Ability to interpret cohort behavior
• Comfortable building processes and operating models from scratch
• Proven experience independently owning lifecycle or retention strategy
• Demonstrable experience owning or scaling loyalty, rewards, membership, or tiered customer programs

Benefits

• 20 days PTO (raising with tenure)
• 401k contributions
• Medical/Dental/Vision/Life insurance options and contributions
• Hybrid working
• Office snacks
• Apple equipment