Growth Marketing Specialist – Cal AI

We’re looking for a highly strategic and execution-oriented Growth Marketing Specialist to support and execute on user acquisition, retention, and growth across paid, organic, influencer, affiliate, and partnership channels.

Requirements

• 2-4 years of experience in growth, paid acquisition, performance marketing, or consumer app marketing
• Hands-on experience running paid advertising campaigns profitably for a consumer mobile app, subscription app, health/wellness app, or similar product
• Working knowledge of Apple Search Ads, Meta, and TikTok; experience with Snapchat or Google is a plus
• Solid understanding of CAC, LTV, ROAS, payback period, and core subscription app economics
• Experience supporting creative testing and collaborating with UGC creators, influencers, or creative strategists
• Analytical mindset with comfort working in dashboards, attribution tools, and performance data
• Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or similar

Benefits

• Healthcare
• Parental planning
• Mental health benefits
• Annual performance bonus
• 401(k) plan and match
• Responsible time off
• Monthly wellness and technology allowances