Digital Marketing Content Specialist

Role Overview

This role oversees the management and operations of specialized platforms, processes, and ecosystems for driving digital engagement and communication to the target audiences of each degree program. The Digital Marketing Content Specialist will work under the Director of Marketing for a minimum of 12 months.

What You Will Do

Develop branded microsite experiences, create email marketing graphics and video elements, and produce social media and digital platform content for recruitment marketing purposes.

Why It Might Be a Fit

The ideal candidate will have a minimum of one-year professional experience producing social content creation, and experience in a health system or higher education environment specific to recruitment, admissions, and/or brand awareness.

Requirements

• Bachelor’s degree in marketing, strategic communications or digital and video design
• Minimum of one-year professional experience producing social content creation: video and static
• Minimum one-year in a health system or higher education environment specific to recruitment, admissions and/or brand awareness
• Minimum three-years student experience contributing toward admissions marketing and student engagement
• Hubspot digital marketing certified preferred
• Knowledge of higher education compliance and health administration compliance
• Proficiency in Adobe Creative Cloud: INDD and Photoshop
• Canva
• HubSpot
• SEO tools like SEMRush
• Expertise in Microsoft Suite
• Comfort and exceptional ability to multitask and work under fast deadlines
• Comfort in providing superior first-person conversational and written customer service with internal clients

Benefits

• Competitive pay
• Excellent benefits
• Great work environment where all employees are valued