Sales Operations and Marketing Executive

Responsibilities

• Manage day-to-day sales operations: CRM updates, lead assignment, pipeline hygiene, and territory support.
• Execute marketing activities: support email campaigns, events, webinars, and lead nurture programs.
• Maintain and improve data accuracy across CRM and marketing automation platforms.
• Build and maintain dashboards and weekly/monthly reports for pipeline, conversions, and campaign performance.
• Track KPIs: lead volume, conversion rates, pipeline coverage, sales cycle length, and campaign ROI.
• Coordinate cross-functional GTM execution between sales, marketing, finance, and CS.
• Document processes, run audits, and recommend operational improvements and automation.
• Support ad-hoc analytics and business requests from leadership.

Requirements

• Bachelor’s degree in business, marketing, commerce, or a related field.
• 3-5 years’ experience in sales operations, marketing operations, revenue operations, or related roles.
• Hands-on experience with CRM systems (Salesforce, HubSpot, or similar).
• Strong Excel skills and experience building reports and dashboards.
• Good communication, stakeholder management, and organizational skills.
• Comfortable working in a fast-paced, cross-functional environment.

Preferred Qualifications

• Experience supporting B2B or SaaS sales teams.
• Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot) and basic SQL or analytics tools.
• Knowledge of lead scoring, funnel management, and campaign measurement.
• Exposure to sales enablement, quoting/CPQ tools, or forecasting processes.