Marketing Automation Manager

Role Overview

The Marketing Automation Manager owns the strategy, build, and optimization of email marketing and campaign landing pages to drive enrollment, support family engagement, and strengthen the reputation of 100+ tuition-free public charter schools. This role serves as the team’s technical expert on marketing automation, validating our current approach and recommending improvements.

What You Will Do

Design and maintain lead scoring models, build dynamic content and personalization, monitor email deliverability, and optimize lead conversion rates. Own campaign landing page build and delivery, and recommend when campaign traffic warrants a dedicated landing page.

Why It Might Be a Fit

The ideal candidate has 5+ years of marketing automation experience, including 3+ years administering a marketing automation platform and its CRM integration. They have hands-on experience with A/B testing and conversion optimization, and a solid understanding of data privacy regulations.

Requirements

• 5+ years of marketing automation experience
• 3+ years administering a marketing automation platform and its CRM integration
• Hands-on experience with A/B testing and conversion optimization
• Solid understanding of data privacy regulations
• Excellent written, verbal, and presentation communication skills
• Ability to prioritize and manage multiple projects, resources, and stakeholders simultaneously

Benefits

• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k) plan
• Paid holidays
• Paid time off
• Paid sick leave

Tagged as: Lead Scoring