Email Marketing Specialist

NoGigiddy is a free financial resource platform dedicated to empowering everyday hustlers — the workers, side-grinders, and self-starters who refuse to wait for a paycheck to catch up with their life.

Requirements

• Develop, execute, and optimize email marketing campaigns to engage and grow NoGigiddy’s user base across all financial ladder stages.
• Segment and target diverse user groups to deliver personalized and relevant email content based on user behavior and preferences.
• Collaborate with the content and design teams to create compelling email copy and visuals that align with our brand voice and mission.
• Analyze campaign performance metrics and user engagement data to continuously improve email effectiveness and ROI.
• Manage email marketing automation workflows, including drip campaigns, onboarding sequences, and promotional blasts.
• Ensure compliance with email marketing best practices and data privacy regulations such as CAN-SPAM and GDPR.
• Test and optimize subject lines, calls to action, and email layouts through A/B testing to boost open and click-through rates.
• Stay up-to-date with industry trends and emerging technologies to enhance NoGigiddy’s email marketing strategy.
• Proven experience as an Email Marketing Specialist or similar role, ideally within the internet or financial technology industries.
• Strong understanding of email marketing tools and platforms such as Mailchimp, HubSpot, or similar email service providers.
• Excellent copywriting and editing skills with the ability to craft clear, engaging, and persuasive email content.
• Familiarity with email segmentation, personalization strategies, and marketing automation workflows.
• Ability to analyze data and generate actionable insights to optimize campaign performance.
• Knowledge of email marketing regulations including CAN-SPAM, GDPR, and best deliverability practices.
• Detail-oriented with strong organizational and project management skills to handle multiple campaigns simultaneously.
• Passion for supporting gig economy workers and aligning marketing efforts with NoGigiddy’s mission and values.

Benefits

• Health Insurance
• Paid Time Off
• 401k Matching
• Stock Options