Marketing Automation Manager

On Site Full TimeBoston, Massachusetts, United StatesNortheastern University

Role Overview

The Marketing Automation Manager leads the Marketing Operations team and serves as the organization’s subject-matter expert in Technolutions Slate for marketing.

What You Will Do

Directs email marketing efforts, supports events across multiple event platforms, integrates Slate with other online marketing tools, and oversees workflows, prospect data, audience segmentation, lead management, reporting, dashboards, and system documentation.

Why It Might Be a Fit

A technically savvy, detail-oriented, and resourceful professional who can manage people while directly contributing to the work.

Requirements

  • Bachelor’s degree
  • Five years of marketing automation experience using Slate
  • Experience managing a group of contributors
  • Experience with all aspects of the marketing mix and with integrated marketing principles and strategy
  • Expertise in Slate tools, HTML, CSS, and Liquid markup and conditional logic
  • Strong analytical and critical-thinking skills, including the ability to identify gaps, research solutions, implement plans, and assess performance
  • Confident and proactive management skills, with exceptional attention to process and detail
  • Ability to effectively manage staff and multiple concurrent projects, including requirements gathering, design, project planning, and project management, in a dynamic, high-pressure environment
  • Proven ability to communicate complex ideas and data clearly to nontechnical audiences
  • Ability to understand business needs and translate them into technical requirements
  • Strong teamwork and cross-functional collaboration skills
  • Adaptability to changing market and organizational needs

Benefits

  • Medical
  • Vision
  • Dental
  • Paid time off
  • Tuition assistance
  • Wellness & life
  • Retirement
  • Commuting & transportation

To apply for this job please visit northeastern.wd1.myworkdayjobs.com.

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