Digital Affiliate Marketing Manager

Role Overview

The Digital Affiliate Marketing Manager will own, stabilise and scale the channel, setting its strategy and running it day to day. The role requires strong commercial judgment, analytical rigour and disciplined execution. The right person will also be alive to the structural shifts affecting the affiliate channel, particularly the rise of AI-powered comparison and discovery tools.

What You Will Do

The immediate priorities are to stabilise and deepen relationships with existing partners and to acquire high-quality new partners across comparison platforms, review sites and digital publishers. The role involves evaluating and optimising current affiliate relationships, renegotiating commercial structures where necessary, and ensuring all partner activity aligns with OFX’s unit economics, profitability expectations and new/existing business targets.

Why It Might Be a Fit

The right person will have a proven record of both stabilising and growing an existing partner base and acquiring new partners. They will have experience working with comparison sites, review platforms and financial publishers, and a track record of migrating affiliate partners from upfront or impression-based commercial structures to CPA or hybrid performance models.

Requirements

• 6–10+ years in digital marketing, affiliate marketing, performance partnerships or digital acquisition roles with measurable revenue responsibility
• A proven record of both stabilising and growing an existing partner base and acquiring new partners
• Proven experience working with comparison sites, review platforms and financial publishers (e.g. NerdWallet, Forbes Advisor, Finder); familiarity with FX, fintech or financial services is a strong plus
• Experience operating in a regulated environment, including partner compliance and due diligence processes
• Track record of migrating affiliate partners from upfront or impression-based commercial structures to CPA or hybrid performance models
• Experience building or managing partner portals, asset delivery processes or similar affiliate enablement infrastructure
• Strong commercial negotiation skills, including renegotiating established partner agreements and closing new partnerships
• Deep understanding of rev-share, CPA, CPL, CPC and hybrid commercial structures; ability to evaluate and negotiate terms aligned to CAC/LTV and unit economics
• Strong ability to analyse partner performance, conversion quality, attribution, profitability and incremental lift
• Experience designing or overseeing attribution governance frameworks, including multi-touch models and dispute resolution
• Competency in tracking architecture beyond basic Partner IDs, including sub-ID tracking, creative-level analysis, fraud signals and traffic quality assessment
• Hands-on, administrator-level experience running an affiliate program in Impact, including tracking, contracts, payouts, governance, reporting and partner optimisation (essential)
• Working proficiency in Salesforce for partner, pipeline and contract management (essential)
• Solid working knowledge of SEO, SEM, Google Ads, paid media economics and how digital publishers monetise audiences
• Awareness of how AI-powered discovery tools (AI Overviews, ChatGPT, Perplexity) are reshaping comparison and referral behaviour, and ideas for how to stay relevant within them
• Familiarity with DAM or partner portal solutions for asset management and distribution

Benefits

• Primary and secondary gender neutral carer parental leave (16 weeks)
• Birthday leave
• Flexible work arrangements
• Inclusive, diverse and non-hierarchal culture
• Diverse and inclusive workplace
• Employee-led committees for wellbeing, events and recognition
• Quarterly and annual awards, milestones and shout outs
• Matched giving and the opportunity to nominate charity of choice every quarter