Content Growth Lead

Content Growth Lead position at OnTheGoSystems, responsible for the entire content funnel from traffic acquisition to sustained business results, with a focus on AI-native content operations and technical content depth.

Requirements

• Plan and own the content funnel from traffic acquisition through conversion to sustained results.
• Create, publish, measure, and improve content across landing pages, product pages, articles, tutorials, comparison pages, and email campaigns.
• Source content directly from product, development, support, and customer-facing teams.
• Use SEO, GEO, analytics, AI-search visibility, customer research, and business metrics to guide decisions.
• Identify performance bottlenecks, run experiments, and continuously improve content outcomes.
• Build repeatable systems for content production, optimization, measurement, and iteration.
• Take ownership of business results generated by content, not only content output.
• AI-Native Content Operations: Design workflows, run agents, validate outputs, and ship results independently.
• Technical Content Depth: Work across the technical content stack, including HTML semantics, structured data, GEO, AI-search visibility, and diagnosing LLMs failure.
• Have worked in a product IT company and can demonstrate measurable business impact from your content.

Benefits

• Profits-sharing or equity-based compensation
• Opportunities for growth and professional development
• Flexible working hours and remote work
• Autonomy and ownership of work
• Collaborative and experienced team members
• Real ownership and freedom to shape how content operates
• Help define modern AI-assisted content operations inside a real product company