Senior Director, Product Marketing – NetSuite

Role Overview

Lead product marketing strategy for the NetSuite portfolio, shaping how NetSuite brings its products and innovation to market and translating product capabilities, customer needs, and market dynamics into differentiated positioning and go-to-market strategies that drive adoption, pipeline, and revenue growth.

What You Will Do

Define product marketing strategy and priorities across the portfolio, determining where PMM resources and investments can have the greatest customer and business impact. Lead go-to-market strategy for product launches and releases, establishing launch frameworks, audience strategies, messaging, readiness, and measurement in partnership with Product, Outbound Product Management, Sales, and Marketing.

Why It Might Be a Fit

Drive product adoption and lifecycle marketing strategy, extending PMM beyond launch to increase awareness, usage, adoption, expansion, and realization of customer value. Partner across Marketing to activate product strategy, providing the positioning, audience insights, product narratives, and strategic direction that inform demand generation, content, digital, events, communications, and executive storytelling.

Requirements

• Significant experience leading product marketing, portfolio marketing, or go-to-market strategy for complex B2B technology or SaaS businesses.
• Demonstrated success building and leading high-performing product marketing teams.
• Strong expertise in positioning, messaging, segmentation, buyer insights, competitive strategy, product launches, and sales enablement.
• Proven ability to translate complex technology and product capabilities into clear customer value and differentiated market narratives.
• Experience partnering closely with Product Management, Engineering, Sales, Customer Success, and cross-functional Marketing organizations.
• Strong business judgment and ability to prioritize across a broad product portfolio and competing organizational needs.
• Experience using customer adoption, pipeline, revenue, competitive, and market insights to guide strategy and measure impact.
• Executive-level communication and storytelling skills, with the ability to influence senior stakeholders across Product, Sales, and Marketing.