Growth Marketing Lead, Paid Digital

Orchard is seeking a Growth Marketing Lead to own our paid digital strategy, manage an 8-figure marketing budget, and build the team and systems that execute against it.

Requirements

• 4+ years of experience in a performance marketing function, with deep hands-on ownership in Paid Search & Social.
• Aptitude for rigorous experimentation, with the ability to structure tests, document learnings, and relentlessly drive channel improvement.
• Deep experience with data analytics and visualization platforms such as Looker, Google Analytics, or Tableau.
• Strong creative judgment, including the ability to write a sharp brief, recognize what makes a high-performing ad, and build an effective testing pipeline in partnership with a creative team.
• Experience managing or mentoring other marketers, with a strong track record of making the people around you better.
• Experience with high-consideration, high-LTV products and an understanding of how to optimize for full-funnel quality, not just cost-per-lead.
• Demonstrated ability to use AI to create leverage in creative development, insight generation, campaign management, or operational throughput, and a clear point of view on how to push this further.
• A builder and operator mindset, with the ability to build systems, testing frameworks, and processes that compound over time.
• Strong written and verbal communication skills, with the ability to synthesize performance clearly for stakeholders and executive leadership.
• Amazing attention to detail and comfort working in a fast-paced environment.

Benefits

• Full range of medical, financial, and/or other benefits
• Stock options or other incentive pay may be provided as part of the compensation package