Role Overview
The Performance Marketing Manager will own paid customer acquisition and drive profitable growth across digital advertising channels, with a focus on Google Ads, Meta Ads, LinkedIn Ads, and conversion tracking.
What You Will Do
Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid channels, develop campaign structures, targeting, and audience strategies, and build weekly and monthly performance reports with actionable insights.
Why It Might Be a Fit
The ideal candidate will have 3+ years of performance marketing or paid media experience, strong hands-on expertise with Google Ads and Meta Ads, and a strong understanding of ROAS, CAC, CPL, CPA, conversion tracking, and campaign optimization.
Requirements
- 3+ years of performance marketing or paid media experience
- Strong hands-on expertise with Google Ads and Meta Ads
- Experience managing meaningful paid advertising budgets
- Strong understanding of ROAS and CAC
- CPL and CPA
- Conversion tracking
- Attribution
- Campaign optimization
- Demonstrated success improving ROAS or customer acquisition efficiency
- Strong analytical and data-driven decision-making skills
- Experience with creative and landing-page testing
- Ability to independently manage and optimize paid campaigns
- Strong written and verbal English communication
To apply for this job please visit jobs.workable.com.

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