Director of Product Marketing

Role Overview

As Director of Product Marketing, you will own positioning and messaging for Nametag’s core identity verification platform, and be the point of accountability for keeping that message consistent as the company grows quickly. You will lead messaging and materials creation for new product launches, build and maintain the sales enablement and competitive materials our go-to-market teams rely on daily, keep strict documentation of all product features and new releases, and partner closely with Sales, Customer Success, Growth Marketing, Channel Partnerships, and Product Management.

What You Will Do

Positioning & Messaging: Own Nametag’s core-IDV narratives, and serve as the arbiter of how they’re positioned across every customer-facing surface. Product Launches & Go-to-Market: Own the go-to-market plan for new core-platform and solution modules and features from kickoff to launch: messaging, positioning, sales enablement, and cross-functional coordination with Product, Engineering, Marketing, and Sales.

Why It Might Be a Fit

We encourage candidates from diverse backgrounds to apply, even if you don’t meet every listed qualification. You’ll thrive in this role if you bring most of the following: 8+ years in product marketing, including several years at a B2B cybersecurity, identity, or enterprise security software company.

Requirements

• 8+ years in product marketing, including several years at a B2B cybersecurity, identity, or enterprise security software company.
• A track record of owning positioning and messaging for a technical security product, and making it hold up under scrutiny from CISOs and security/IAM leaders.
• Experience leading product launches end to end: messaging, sales enablement, and cross-functional coordination, not just the content around the edges of one.
• Deep fluency with enterprise security buyers and B2B security sales cycles; comfortable being precise about technical distinctions (e.g., authentication vs. verification) that matter to a technical audience.
• Familiarity with the ITSM/IAM integration ecosystem (Okta, ServiceNow, Microsoft Entra ID, Zendesk) is a strong plus.
• Strong competitive intelligence instincts: comfortable building battlecards and differentiation frameworks that are accurate and fair, not just favorable.
• Experience partnering with industry analysts (Gartner, Forrester, KuppingerCole, or similar) is a strong plus.
• Excellent, disciplined writing. Comfortable being the person who enforces consistent terminology and voice across a fast-moving team, not just the person who writes copy.
• Experience with sales enablement tooling (e.g., HubSpot) and building or maintaining ROI/TCO models is a plus.
• A strong sense of ownership: comfortable being the final word on message consistency at a small, fast-growing company where that job doesn’t yet have a lot of scaffolding around it.
• Enthusiasm for integrating AI tools like Claude into your everyday workflow; a keen sense of the difference between “AI slop” and AI-generated assets.

Benefits

• Competitive salary
• Meaningful equity ownership
• Comprehensive health benefits (medical, dental, vision)
• Flexible paid time off
• Quarterly team off-sites and travel support
• New computer hardware and equipment
• An inclusive environment where your voice has impact and your work drives change