Role Overview
As Senior Manager of Demand Generation at Backstory, you will own how buyers find us and how they convert into pipeline. This is an AI-first marketing seat—equal parts strategy and hands-on execution.
What You Will Do
Manage paid media, agency partners, web conversion, and organic discovery across both traditional search engines and AI answer engines. Partnering directly with the SVP of Marketing, you will commit to an enterprise pipeline target and build the automated systems to hit it.
Why It Might Be a Fit
You will own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback. You will also lead SEO and AI-driven discovery across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels.
Requirements
- 6+ years in Demand Generation / Growth Marketing at a high-growth B2B SaaS or enterprise AI startup
- AI-Forward Operator: Proven track record of testing and integrating cutting-edge AI software into campaign operations
- Proven Pipeline Ownership: Track record of owning a qualified enterprise pipeline number and managing paid digital budgets end-to-end
- Full-Funnel & Lifecycle Mastery: Strong experience managing paid performance, CRO, and automated email nurture streams
- Data & Attribution Rigor: Fluency in CAC, payback periods, multi-touch attribution, and CRM/MAP reporting (Salesforce, HubSpot/Marketo)
- Cross-Functional Partner: Ability to work smoothly alongside Product Marketing, Creative Directors, and Sales to turn messaging and content into scalable pipeline
Benefits
- Commissions or bonus programs
- Equity
- Benefits
To apply for this job please visit jobs.lever.co.
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