Marketing Manager

The Marketing Manager – Wholesale Marketing reports to the Wholesale Marketing Director and supports the growth of Piping Rock’s wholesale brand portfolio across national, regional, and specialty retailers. This role blends creative strategy, retailer marketing execution, project management, and performance analysis to develop consumer-facing campaigns that support sales growth and strengthen brand visibility.

Requirements

• Retailer Marketing Management: Own marketing support for priority retailer accounts, monitor product performance, identify opportunities to improve sell-through, and serve as a key point of contact for Sales requests.
• Campaign Strategy and Planning: Partner with cross-functional teams to select priority products, define campaign objectives, and develop retailer-specific strategies that align with brand goals, account needs, and promotional calendars.
• Creative Trafficking and Artwork Requests: Manage retail and national artwork requests, including FSIs, circular ads, trade ads, digital display ads, shelf blades, email blasts, and other shopper marketing assets.
• National Marketing Executions: Build and maintain the national marketing execution calendar across supported brands, share updates with Sales for annual planning, and track execution status, costs, and performance.
• Performance Analytics and Optimization: Analyze campaign performance, including retail media, coupons, demos, in-store placements, and digital activations.
• Vendor and Partner Management: Coordinate with media partners, retailer marketing teams, agencies, and vendors to gather opportunities, confirm requirements, manage timelines, and support flawless execution.
• Sales Team Support and Reporting: Serve as the primary marketing partner to the Sales team, acting as the central point of contact for all marketing-related requests.
• Digital Shelf and.com Content Review: Spot-check retailer.com pages to confirm accurate product content, brand representation, imagery, and data syndication.
• Budget and Investment Support: Assist in managing marketing budgets, evaluating spend effectiveness, and reallocating investment based on performance and business priorities.

Benefits

• Medical
• Dental
• Vision
• 401K with Company Match
• Pet insurance