GTM Campaign Manager

Role Overview

As a GTM Campaign Manager, you will architect and operate campaign systems that convert pipeline strategy into pipeline reality. You will work directly under GTM Engineering, building, launching, and continuously optimizing campaigns and targeted lists to feed our go-to-market teams.

What You Will Do

You will design and operate repeatable, scalable campaign systems, build and deliver targeted lead lists to BDRs, and support inbound performance by iterating and building on systems that improve MQL→SQL conversion.

Why It Might Be a Fit

You will be a systems thinker who sees how people, processes, tools, and data connect, and who designs for scale rather than one-off fixes. You will apply first-principles thinking to identify and remove friction in how campaigns are built, launched, and handed off, and champion AI and automation across the campaign lifecycle.

Requirements

• 1–3 years in a campaign management, demand generation, sales development, or GTM operations role
• Systems thinker who sees how people, processes, tools, and data connect
• First-principles problem solver who questions assumptions, deconstructs complex processes, and rebuilds them more efficiently
• Genuine enthusiasm for AI and automation
• ICP, persona, and tier fluency
• Quantitatively strong
• Proactive, closed-loop communicator
• Working knowledge of CRM (Salesforce) and sales/marketing automation (Marketo, Outreach/sequencing, enrichment tools like ZoomInfo/Clay)
• Strong project management, organization, and communication skills

Benefits

• Flexible working
• Responsible time off
• Extended health benefits
• Continuous Learning
• Stock options
• On Target Earnings (OTE) Range: $67,200 – $84,000 CAD

Tagged as: Marketo, Pipeline Management, Project Management, Salesforce, SQL