Senior Manager – Product – Martech – Shared Capabilities

Role Overview

The Senior MarTech Products Specialist will take product ownership of MarTech capabilities across Qiddiya’s digital and marketing ecosystem, translating business and marketing needs into clear MarTech capabilities, requirements, roadmaps, and measurable outcomes. The role will work closely with MarTech Technical Lead, Engineering, Architecture, Data, CRM/GSC, Marketing, Experience Design, Delivery, and vendor teams to ensure Qiddiya’s MarTech platforms are adopted, governed, and continuously improved.

What You Will Do

The Senior MarTech Products Specialist will lead demand intake and prioritization for MarTech use cases, translate business and marketing requirements into clear MarTech capabilities, own the MarTech product roadmap, and partner with the MarTech Technical Lead to align roadmap priorities with platform architecture.

Why It Might Be a Fit

The ideal candidate will have 7+ years of product management experience, a strong understanding of MarTech platforms and digital experience capabilities, and experience translating business and marketing needs into product roadmaps, requirements, user stories, acceptance criteria, and measurable outcomes.

Requirements

• 7+ years of product management, MarTech, digital product, marketing technology, or customer experience platform experience
• Strong understanding of MarTech platforms and digital experience capabilities
• Experience translating business and marketing needs into product roadmaps, requirements, user stories, acceptance criteria, and measurable outcomes
• Experience with campaign lifecycle, customer journeys, segmentation, personalization, analytics, tagging, content operations, social publishing, or marketing operations
• Strong understanding of APIs, integrations, data flows, consent, customer profiles, digital platforms, and modern delivery practices
• Proven experience managing vendors, system integrators, agencies, or outsourced delivery teams
• Strong stakeholder management across Marketing, Digital, Product, Engineering, Data, CRM, Legal/Privacy, and vendor teams
• Strong analytical skills with ability to use adoption, campaign, customer, operational, and platform data to guide prioritization
• Ability to manage competing priorities, cross-domain dependencies, and complex multi-vendor delivery environments
• Excellent communication, facilitation, negotiation, and decision-making skills

Tagged as: Data Analysis