Head of Marketing – Questbank

Head of Marketing – Questbank at Questrade Financial Group (QFG). The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work. Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits.

Requirements

• Develop and execute marketing strategies to grow Questbank’s brand awareness and customer acquisition and retention
• Manage Questbank’s budget effectively, allocating resources strategically to optimize ROI and maximize campaign impact
• Synthesize competitive market intelligence, industry trends, and deep partner insights to define distinct, high-impact value propositions
• Build, deploy, and govern comprehensive marketing, communication, and event strategies tailored to maximize acquisition and engagement across third-party distribution networks
• Analyze marketing campaign performance using data-driven insights, continuously refining strategies based on results and customer feedback
• Oversee the brand positioning and go-to-market rollout of B2B digital platforms, partner communication portals, and specialized software tools
• Lead the lifecycle marketing, promotional messaging, and promotional inventory strategies for corporate client retention initiatives and premium partner recognition frameworks
• Collaborate with the Chief Marketing Officer and Chief Operating Officer to align marketing strategies with the Questbank’s overall business objectives and growth initiatives
• Lead internal documentation reviews, ensuring all business-to-business collateral and external digital channels fully comply with OSFI requirements, Canadian banking legislation, and corporate brand guidelines
• Lead the adoption of advanced marketing automation architectures and data tools to monitor structural business funnels, executing rigorous funnel optimizations and reporting on B2B return on investment (ROI) directly to executive stakeholders

Benefits

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment