Marketing Specialist – Brand Marketing Strategy Department

Role Overview

The Marketing Strategy Planning Group is responsible for developing marketing strategies, gathering and analyzing information on the environment, market, and users, constructing and verifying marketing strategies, and reporting to management.

What You Will Do

Gathering and analyzing information on the environment, market, and users, constructing and verifying marketing strategies, optimizing media budgets, formulating, forecasting, and verifying KPIs, and other quantitative and qualitative data analysis.

Why It Might Be a Fit

The team environment is full of speed and logic where you can enjoy the dynamism as a marketer, especially in a high priority business in Rakuten group.

Requirements

• At least 3 years of experience in planning, executing and measuring the effectiveness of marketing communication strategies.
• Experience in data analysis work related to strategy planning (market research, data analysis, competitive research, etc.).
• Experience in setting KPIs, measuring effectiveness and making improvement proposals.
• Experience designing, extracting and analyzing quantitative data for at least 3 years.
• Experience modeling using machine learning and statistical analysis.
• Experience visualizing data using data visualization tools (Tableau, Power BI, etc.).
• Experience creating reports and making proposals based on analysis results.

Benefits

• Dental insurance
• Vision insurance
• Other benefits not explicitly mentioned