Director, Lifecycle Marketing | Home Services

This role requires a hybrid schedule and will be based in our NYC Office (Monday through Thursday) and work fully remotely on Fridays each week. We’re seeking a Director of Lifecycle Marketing to lead customer engagement and lifecycle marketing across the Allconnect Group (Allconnect and MyMove) businesses.

Requirements

• Lead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunities.
• Define and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectives.
• Apply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design—maximizing LTV, revenue from Email/SMS, and return visitor growth.
• Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategy.
• Lead A/B and multivariate testing to optimize campaign performance and validate decision-making.
• Execute and optimize customer journeys across email, SMS, push, and other owned channels—driving measurable engagement, retention, and revenue.
• Partner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline acceleration.
• Stay ahead of industry trends and innovations, including AI adoption and emerging CRM tools, to ensure Allconnect remains at the forefront of lifecycle marketing.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO)