Role Overview
We are looking for an energetic, highly organized Demand Generation Manager who thrives in a fast-paced, high-performing, collaborative environment. You will lead a team of Demand Generation Specialists in developing strategies that drive revenue growth, deliver best-in-class execution across key paid and owned channels, and guide integrated campaign execution end to end.
What You Will Do
Build and own the demand generation plan — quarterly goals, channel mix, and budget allocation — tied directly to pipeline and revenue targets. Manage and develop Demand Generation Specialists: set priorities, review their work, and coach them toward greater ownership and skill.
Why It Might Be a Fit
You will own the reporting narrative for leadership — translating campaign and funnel data from Google Analytics, Salesforce, and Marketo into a clear read on what’s working and why. Act as the escalation point when a campaign underperforms or a priority shifts, reallocating resources as needed.
Requirements
- 4+ years of B2B marketing experience with strong full-funnel demand generation skills, plus some experience leading or mentoring others
- A strategic thinker who can help set direction and prioritize trade-offs alongside the day-to-day work
- Solid working knowledge of marketing automation (Marketo), CRM (Salesforce), and attribution — enough to support and guide your team
- Experience helping junior marketers grow their skills and confidence
- Comfortable navigating ambiguity and bringing structure to new or evolving processes
- Good stakeholder management skills, with the ability to keep sales and marketing partners aligned
To apply for this job please visit reliaquest.wd5.myworkdayjobs.com.
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