Brand Manager

Role Overview

The Brand Manager leads the positioning, commercialization, and go-to-market strategy for a portfolio of Ritual products. This role owns how assigned products are brought to market and communicated to consumers across DTC, Amazon, and Retail.

What You Will Do

Lead end-to-end product commercialization and go-to-market strategy for assigned products and key initiatives, developing positioning, messaging, launch plans, and integrated marketing strategies from concept through execution.

Why It Might Be a Fit

A creative problem solver, strategic and curious, a dot connector, a sound decision maker, a strong collaborator, a clear and kind communicator, an agile learner, and accountable for the outcome.

Requirements

• BS/BA, preferably in Marketing, Business, Communications, or a related field
• 4+ years of experience in Product Marketing, Brand Management, Marketing, or a related role, preferably within CPG, VMS, wellness, beauty, or another consumer-focused industry
• Demonstrated experience independently leading product launches, commercialization initiatives, or complex marketing workstreams from strategy through execution
• Strong experience developing product positioning, messaging, and consumer-facing marketing, with the ability to translate complex product information into clear and compelling storytelling
• Strong problem-solving and decision-making skills, with the ability to independently resolve routine challenges and bring thoughtful options and recommendations to leadership when navigating more complex or ambiguous decisions

Benefits

• Medical, Dental, Vision, and Life Insurance
• Healthcare & Dependent Care FSA
• Mental health support via Wellness Coach and Calm Health
• Pet insurance discount
• 10 Wellness Days per Year (Final Friday of every month)
• Free Ritual subscription during your tenure
• Annual Wellness Stipend
• Monthly wellness activities
• 401(k) Match (up to 4%)
• Equity participation through stock options
• Monthly Technology Stipend
• New Hire Work From Home Stipend
• 5 months of gender-neutral parental leave for eligible team members
• Flex Time for birthing parents
• Family Planning via Maven Clinic
• Monthly Childcare Allowance
• Unlimited PTO (with a 10-day minimum to recharge)
• 11 Paid Company Holidays
• Additional company time off for holidays that fall around a weekend
• Winter Break (Christmas – New Years)
• Holiday Diversity Policy
• 2 Days to volunteer (Days of Action)
• Focus Fridays for self-development and deep work