Manager – Digital Marketing Analytics

Role Overview

The Manager – Digital Marketing Analytics will lead and provide strategic direction to a team of analytics professionals, serving as a thought partner to stakeholders across Roche affiliates and global teams.

What You Will Do

The ideal candidate will be a collaborative partner who can articulate the value of our analytics capabilities and build strong relationships with new and existing partners across the Roche network.

Why It Might Be a Fit

You will lead and mentor analytics professionals across multiple functional areas, fostering cross-pollination of knowledge and best practices.

Requirements

• Bachelor’s or Master’s Degree in a relevant field (Computer Science, Engineering, Marketing, Business, or related disciplines)
• 8 to 12 years of experience in digital marketing analytics, martech, or consulting, with progressive leadership responsibility
• Minimum 5 years of hands-on experience in digital marketing technology and analytics
• Demonstrated expertise with Adobe Analytics and/or Adobe CJA
• Familiarity with the broader Adobe Experience Cloud ecosystem
• Proficient in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and various reporting tools
• Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing
• Proficiency in tools such as Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Tag Manager
• Experience managing or leading analytics teams (3+ direct reports or equivalent)
• Proven ability to engage with senior stakeholders, present insights persuasively, and influence decisions
• Knowledge of regulatory and compliance considerations relevant to pharmaceutical/life sciences digital marketing
• Demonstrated coaching and mentoring skills, providing timely and actionable feedback to the team
• Strong analytical and problem-solving abilities
• Effective team player with the ability to meet deadlines and manage multiple analytics projects concurrently

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid time off
• Retirement plan
• Learning budget
• Parental leave
• Wellness programs
• Visa sponsorship available
• Relocation assistance available