Product Manager, SEO and Answer Engine Optimization (AEO)

Role Overview

The Discovery team at Rover is focused on driving scalable and diversified product-led growth across channels by increasing new bookings through optimized visibility and conversion. This role leads Rover-wide AEO and SEO growth as a product surface, combining analysis, reporting, prioritization, stakeholder management, along with direct ownership and autonomous launch of new landing pages that grow organic and answer-engine visibility and new bookings.

What You Will Do

You will be tasked with discovering emerging AEO/SEO opportunities and focus areas for the team, evaluating those against other business priorities, and working with the development, content, design, analytics, and international teams to execute those projects.

Why It Might Be a Fit

You will have the opportunity to build and use AI-assisted workflows to move faster and cover more ground, and to partner with content and engineering to set a long-term vision for your product growth investment, then break it down into smaller investments to learn quickly.

Requirements

• 5+ years of SEO experience spanning technical, content, international, and multi-brand optimizations as well as experience with, or a demonstrated point of view on, answer-engine optimization
• 2+ years of product management or project management experience
• Experience partnering with UX and engineering to bring features to life
• Experience driving and navigating cross-functional collaboration to move forward outcomes
• Experience with testing, funnel analysis, and data analytics
• Excellent organizational, analytical, and communication skills
• Comfort with SQL and using spreadsheets to model opportunities (Excel/Google Sheets)
• Experience in growth product and familiarity with marketing technology and tracking tools
• Hands-on experience using LLMs or other AI tools to improve your own work (for example SQL, research synthesis, content or page QA, or automation), and sound judgment about what needs human verification
• BS in Marketing, Computer Science, Mathematics, Economics, or a related technical field or equivalent practical experience
• Your curiosity and enthusiasm for growing Rover’s business
• Your desire to explore new ideas and opportunities leveraging hypothesis-driven thinking, research, and experimentation
• Your ability to partner with content and engineering to set a long-term vision for your product growth investment, then break it down into smaller investments to learn quickly
• Your passion for understanding our customers and their needs, on both sides of the marketplace
• Your creativity in exploring new potential growth tactics across multiple channels and leveraging the power of our pet-loving community
• You can get the data you need, derive insights, and leverage it to make decisions and drive growth
• You build repeatable AI-assisted workflows, document them so the team can reuse them, and verify outputs before they drive decisions or go live
• You learn your market and competition better than anyone and you integrate this information into your strategies
• You are biased toward action, a great collaborator, and a master disambiguator/simplifier
• You never stop pushing toward clarity and delivery
• You never hesitate to roll up your sleeves and tackle something hands-on; you persevere when others fall away
• You have a true passion for Rover’s mission and values

Benefits

• Competitive compensation
• 401k match
• Long-term incentive plan with a company performance-based cash payout
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1000 toward adopting your first dog or cat
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
• Regular team activities performed in-person and virtually

Tagged as: Clari, Data Analysis, Excel, Project Management, SQL