Growth Marketing & MarTech Lead

Role Overview

Join the new Global Marketing Strategy & Planning team to build a growth marketing and MarTech capability system that enables Openbank to evolve from predominantly paid, CPA-led acquisition toward diversified, lifecycle-driven growth optimized for long-term customer value.

What You Will Do

Build the growth marketing capability roadmap, shape and scale Openbank’s MarTech foundation, establish acquisition and channel best practices, build the experimentation operating system, accelerate lifecycle marketing and personalization, and scale AI and emerging growth use cases.

Why It Might Be a Fit

A more scalable growth engine, better use of technology, faster learning velocity, stronger growth economics, and lower duplication.

Requirements

• 8+ years across growth marketing, digital acquisition, performance marketing, MarTech, CRM/lifecycle, conversion optimization or adjacent disciplines
• Track record building and scaling Marketing capabilities, standards or playbooks across multiple teams, markets or business units
• Hands-on experience with digital acquisition, owned-channel optimization, audience strategy, conversion journeys and performance economics
• Experience translating Marketing opportunities into MarTech, data or product requirements and driving implementation or adoption with Technology and Data partners
• Demonstrated experience designing and running experiments, ideally including A/B, geo, lift, incrementality or other causal approaches
• Experience with customer interaction platforms, CDP/audience capabilities, marketing automation, CRM/lifecycle or personalization; multi-market or regulated-sector experience is strongly valued
• Strong command of growth marketing economics, acquisition, conversion, audience activation and lifecycle marketing
• Solid MarTech fluency across customer/audience data, orchestration, personalization, automation, testing, digital analytics and activation architecture
• Strong experimentation mindset: hypothesis formulation, prioritization, test design, measurement discipline and decision-making under uncertainty
• Working understanding of first-party data, customer/event data flows, identity and audience logic, APIs/integrations, tagging and app/web measurement
• Ability to translate Marketing needs into clear technical requirements, prioritized backlogs and adoption plans without needing to be a software engineer
• Ability to distinguish platform-reported performance from incremental business impact and partner effectively with Data & Measurement specialists
• Strong executive communication, pragmatic global/local judgment and curiosity about emerging capabilities including AI, LLM/GEO, content and creator/influencer ecosystems
• Bachelor’s degree or equivalent professional experience in Marketing, Business, Economics, Engineering, Computer Science, Data/Analytics or a related field; relevant postgraduate study or certifications are valued but not required
• Fluent professional English is required

Benefits

• Senior global role shaping how digital acquisition and experimentation are scaled across Openbank markets
• The opportunity to build reusable capabilities with direct impact on marketing efficiency and growth
• Broad exposure to Marketing, Product, Data, Technology and market leadership teams
• Significant ownership in defining how acquisition, experimentation and martech use cases evolve across the business