Deputy CRM Manager

Role Overview

You will support the CRM team at Crescent Mall with a strong focus on building partnerships with in-mall and external brands, bringing exclusive offers and loyalty-driven promotions to customers via the Crescent Mall app and points system.

What You Will Do

Develop mid- to long-term CRM plans, design customer care programs, monitor loyalty systems, manage membership card issuance, ensure service quality, and identify strategic partnerships.

Why It Might Be a Fit

You will be responsible for ensuring service quality, brand image, and marketing materials are up to standard in the VIP area, and you will need to have excellent communication, negotiation, and relationship management skills.

Requirements

• Bachelors degree in relevant fields such as Marketing, Communications, Commerce, Business Administration, or equivalent
• At least 3-5 years of experience in CRM, partnership marketing, or brand management
• Excellent in communication, negotiation, and relationship management
• Strategic thinker with hands-on execution capability and proactive mindset
• Familiar with CRM tools, app platforms, EDM, Wifi marketing, and user data analysis
• Proficient in English (verbal and written)

Benefits

• Full salary-based Social Insurance
• Personal insurance after probation
• 13th-month salary & performance bonus