Lead Digital Marketing Specialist

Role Overview

The Lead Digital Marketing Specialist will develop, launch, and optimize digital advertising campaigns across multiple program and product areas, working closely with marketing program managers to create digital ads aligned with campaign goals.

What You Will Do

Develop and implement digital advertising strategies, evaluate and optimize ad campaigns, and communicate campaign performance to key objectives.

Why It Might Be a Fit

The ideal candidate will have a strong organization and analytical thinking skills, with the ability to translate complex concepts into simple terms, and experience leading digital marketing advertising initiatives from ideation through implementation.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or related field
• 6+ years of professional experience in a related field
• Strong organization and analytical thinking skills
• Experience leading digital marketing advertising initiatives from ideation through implementation
• Certified in Google Ads, Google Analytics, Meta, Microsoft Ads, LinkedIn Ads
• Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms and landing pages

Benefits

• Competitive pay
• Superior benefits
• Inspiring work
• Retirement benefits include an employer funded stock ownership plan (ESOP) and personal 401(k) options
• Top tier medical, prescription, dental, vision, life, and disability insurance
• 10 paid holidays, annual vacation accrual starting at 12 days, 9 paid sick days, and paid family and medical leave that covers 90% of your pay
• Wellness, fertility, adoption, and flexible spending benefits