Senior Retail Marketing Manager

Role Overview

The Senior Retail Marketing Manager is the strategic lead for Sea to Summit’s North American retail go-to-market (GTM) programme. This role owns the retail GTM calendar and process end-to-end from seasonal strategy alignment through to in-season execution.

What You Will Do

The role is responsible for translating brand and commercial priorities into retail marketing plans that drive sell-in and sell-through across independent and key account channels. This includes developing bespoke marketing plans for priority key accounts, building retail marketing pitch decks, and integrating into key account planning meetings.

Why It Might Be a Fit

The ideal candidate will have 5–7 years of progressive experience in retail marketing, trade marketing, or brand marketing with demonstrated ownership of strategy and execution. They will have a proven track record owning a retail or trade marketing calendar and managing cross-functional projects from planning through delivery.

Requirements

• 5–7 years of progressive experience in retail marketing, trade marketing, or brand marketing
• Proven track record owning a retail or trade marketing calendar and managing cross-functional projects from planning through delivery
• Experience working with wholesale or independent retail channels; outdoor, sporting goods, or adjacent consumer goods industry experience preferred
• Demonstrated ability to direct and activate field resources, agency partners, or sales teams to execute rather than defaulting to doing it themselves
• Strong project management skills with the ability to prioritise across competing demands and operate with a sense of urgency
• Ability to perform quantitative analysis on campaign and programme performance and translate data into actionable recommendations
• Excellent verbal and written communication skills with the ability to present effectively to retail partners, sales leadership, and senior stakeholders
• Proficiency in Microsoft Office suite; Adobe Creative Cloud experience (Photoshop, InDesign, Illustrator) a plus
• Familiarity with ClickUp, Klaviyo, and B2B platforms such as Elastic advantageous
• Bachelor’s Degree in Business, Marketing, or a related field; equivalent experience considered

Benefits

• Health insurance (medical, dental, vision)
• Retirement match
• Employee assistance programmes
• Paid time off
• Community service leave
• Paid holidays
• Wellness stipend
• Gear allowance